October has come, and the month is traditionally noted as the Breast Cancer Awareness month. Its sign is a pink ribbon, and you can buy cosmetics with this symbol already now.
In October 2013 the world campaign against breast cancer starts for the 21st time. It is conducted by Estee Lauder. The motto of the campaign is “Together we will win!”
The purpose of the campaign is to remind all women about the importance of regular visits to the mammologist. And if you already do that, then buy any product with a pink ribbon on the package in October, and part of this purchase will go to charities involved in the research of breast cancer treatment. Almost all the major cosmetic manufacturers joined the action.
For years, the face of the action has been Hollywood actress Elizabeth Hurley.